Established in early 2015 in Milan by the art director Giorgio Di Salvo,
UNITED STANDARD is the new answer to the contemporary cultural offer as a merging point of two distinct values: aesthetics and functionality.
The UNITED STANDARD project is a street wear line equally focused on accesso- ries and clothing.


The strength of the brand lies in the technical and multifunctional features of all prod- ucts, offering a collection that values the practical element,
as well as giving strong attention to the aesthetical form.


The brand name was chosen both in terms of a united-standard, as expression of a contemporary collective cultural consciousness,
and of union-of-standards, as combination of several distinct signi cant elements.


Starting with FW15 mens collection, UNITED STANDARD is developing a tight cal- endar of cultural offerings for the next collections,
ranging from fashion, music and art.